Moscow Music Week conference is a series of panels, lectures and workshops concerning vital topics for international and local music industry. Two sites – Turgenev library and Dostoevsky library – will become home of the conference for three days, September 7-9.

Become a delegate and get access to all festival events.

For some events in the Dostoevsky Library, you can purchase a separate ticket.


Thursday, September 7


12:00, Turgenev library, lounge

Welcoming speech of Moscow Music Week’s CEO Stefan Kazaryan


Why do Moscow venues disappear?

12:30, Turgenev library, conference hall

Host: Pavel Kamakin (16 Tonns, Moscow)

Speakers: Andrey Algoritmik (Powerhouse, Moscow), Oksana Bocharova (China-Town, Moscow), Igor Tonkikh (Yotaspace, Moscow), Igor Sukhov (Sady Babilona)

Over the past year more than 10 Moscow venues have been closed due to various reasons. What desicions and events lead to this? How do clubs survive in harsh economic conditions? How to keep a club going and reaching business goals?


The role of brands in music culture

12:30, Turgenev library, lounge

Speakers:  Nairi Simonyan (Main In Main, Synthposium), Kirill Bondarenko (ex-adidas), Vasily Volchok (Volchok clothing), Oleg Scherbin (Fred Perry) and other

Just recently we thought that any artist who took part in an ad was a sort of a sell-out. Yet, today many young artists seek for support from brands and brands look for musicians who are “on the same wave” with their business philosophy. Together they arrange tours and campaigns, advocate for timeless values, build loyal fanbase… or do they?


Andrey Stebunov: Development strategy of an artist’s channel on YouTube (lecture)

12:30, Turgenev library, French-German hall

Andrey Stebunov is the head of the Youtube affiliate program in the music and sports categories in Russia and the CIS.

Every day millions of users come to YouTube in search of their favorite and new music. In this case, the behavior of users on Youtube is significantly different from other music services: the diversity of content and the possibility of the service leaves its imprint. In his lecture Andrey Stebunov will talk about ways for musicians to use the functions of the service effectively, interact with the audience and be successful on Youtube.


What you need to know about making shows in Russian regions

14:00, Turgenev library, conference hall

Speakers: Boris Eltaomtsev (Zvezda club, Samara), Semyon Galperin (Tele-Club, Yekaterinburg), Alexander Norets, Alexander Yakovlev, Sergey Shaiduko and other

How does the current economic situation affect concert business in the regions? How to competently build the logistics of a regional concert tour, taking into account the features of the market, the audience and the mechanisms for promoting concerts? Under what conditions do clubs and promoters work with bands? We compare the organization of concerts in Moscow and St. Petersburg with a regional one, to find out who is winning – local promoters or metropolitan.


What can indie-labels offer artists today: chasing the tangible medium

14:00, Turgenev library, lounge

Speakers: Gleb Raumskaya (Hyperboloid Records), Igor Adams (Abstrasension Records), Gleb Lisichkin (Kometa Music), Alexander Xuman (Xuman Records) and other

Host: Andrey Algoritmik (Semikols Record Pressing)

What are labels more interested in – working 360 or publishing? If they make a physical release – which medium, for whom and why? How do the processes of copyright registration and promotion work today? And, of course, how does one release an album on vinyl and doesn’t bankrupt immediately.


Streaming services and artist’s revenue

14:00, Turgenev library, French-German Hall

Speakers: Olga Moldavskaya (The Orchard, Russia), Dmitry Seregin (Russian Digital Sound/ Red Duck Music), Garry Gorelov (Pompeya band manager, 16 Tonns marketing director, Russia), Vera Gorbulenko (marketing director for United media Agency, Russia), Oleg Rozov (Senior Client & Marketing Manager, Russia & Ukraine, The Orchard) and other

It is widely believed that streaming services work with musicians under extremely unprofitable conditions. Is it so? Why do some artists manage to get real revenue from digital sales? How and where should you place your tracks to earn money on this? The final price or pay-what-you-want? How to use each platform to the maximum?


How to promote your band in Russian social network ( and Instagram). Part 1 – Ivan Kurochkin & Vitaly Talizin (Elekroforez)

15:00, Dostoevsky library

Do social networks still play an important role today in promoting bands? The question that many musicians have asked over the past few years, and finally within the framework of the Moscow Music Week, the underground kings of the band “пасош” and the brightest duet of the local scene “Electroforez” will tell how they manage to build relationships with the audience and why their posts in social networks cause such excitement among fans.


Alexander Ionov and his story of an American citizen moving to Saint-Peterburg and creating an underground music empire

16:00, Dostoevsky library

A speech from an iconic promoter, the creator behind IONOSFEAR events and the already legendary Saint Petersburg club “Ionoteka”


MENT Festival case study

17:00, Dostoevsky library

Speakers: Andraž Kajzer, Matjaž Manček ( MENT Ljubljana, Slovenia)

Over the three years of its existence, MENT has become one of the most interesting hubs in the musical life of Eastern Europe. Precise management and true passion gave fruit: this spring the festival was visited by 3,400 people, more than 420 delegates and more than 60 music projects performed at showcases. The managers and bookers of the festival will talk about the problems and findings along the way, and also share their views and plans for the future.

Friday, September 8

How to pitch and establish yourself within showcase-festivals

11:00, Turgenev library, conference hall

Speakers: Michał Hajduk (Adam Mickiewicz Institute, Poland), Christoph Borkowsky (WOMEX, Piranha Records etc., Germany), Andraž Kajzer ( MENT Ljubljana, Slovenia), Sandor Kozlov (Attaché on culture of Hungary, former promoter, manager of music scenes of Sziget festival), Radek Chudzio (Fource Entertainment, Poland), Miriam Brenner (Kokako Music, Netherlands)

You’ve got mail – an invitation to a showcase-festival. How are these festivals different from huge pop-events? How does one manage their time, make new connections and use all the opportunities to boost their band’s career? Why networking, attending panels and finding the right way to present oneself is so valuable – firsthand.


Music in Sync

11:00, Turgenev library, French-German hall

Speakers: Denis Dubovik (music supervisor for TNT tv-chanel), Renato Horvath (Budapest Showcase Hub, Hungary), Denis Sharko (Sync Lab), Alexander Sokolov (I am waiting for you last summer) and other.

In recent years, music placement in serials, films, games and advertising has become one of the most tempting ways to earn money for musicians and copyright owners of their music. In theory, synchronization seems to be a very understandable mechanism, but how does it work in practice? How do relations between investors, agencies, labels and musicians work and what are the forms of cooperation? How to be noticed by synchronization agencies, set a fair price for the product and not make mistakes.


How to get into a major festival’s line-up

12:30, Turgenev library, lounge

Host: Vasily Zorkiy (Picnic Afisha, Russia)

Speakers: Ilia Kusnirovich (Bosco Fresh Fest, Russia), Sandor Kozlov (ex-Sziget, Hungary), Francis de Souza (Earth Beat, Netherlands), Monika Satkova (Pohoda, Slovakia)

Is it possible to get into a major festival’s lineup by sending applications? What steps should a band take to be in for a spot in a lineup? Who chooses bands for big festivals and how?


Ticket sellers: soulless sharks or artist’s allies on the way to success

13:00, Turgenev library, French-German hall

Speakers: Mikhail Minin (CEO Ponominalu ticketing service), Olga Vereschagina (Timepad ticketing service), Artyom Dertev (club promoter, manager for Obe Dve band, founder SAHAR 7), Vojta Otevrel (Go Out ticketing service, Czech Republic)

On what terms does the ticket market work? What can it offer to clubs and musicians in addition to the online platform? How does one use ticketing strategies?


How to promote your band in Russian social network. Part 2 – Petar Martich (Pasosh)

14:00, Dostoevsky library

Do social networks still play an important role today in promoting bands? The question that many musicians have asked over the past few years, and finally within the framework of the Moscow Music Week, the underground kings of the band “пасош” and the brightest duet of the local scene “Electroforez” will tell how they manage to build relationships with the audience and why their posts in social networks cause such excitement among fans.


Listening Session

15:00, Dostoevsky library


Tallinn Music Week Q & A

17:00, Dostoevsky library

Speaker: Helen Sildna (head of Tallinn Music Week)

Next year Tallinn Music Week will celebrate its 10th anniversary. Starting as a small showcase festival and a conference in support of regional culture, TMW has gradually grown into a week-long event that brings together over 250 artists, 1,000 delegates and several thousand visitors from all over the world. How Tallinn Music Week has turned into one of the most important European events that celebrate multiculturalism, equality, and cultural innovation – from the perspective of the festival’s head Helen Sildna.

Saturday, September 9

How to become of interest for interenational media and promoters

11:00, Turgenev library, conference hall

Host: Magdalena Jensen (Chimes, СЕО)

Speakers: Sean Bouchard (Talitres record label, France), Sergey Saburov (Hyperboloid Records, Russia), Christoffer Gunnarsson (Klubb Kalabalik festival, Sweden), Marcin ‘groh’ Groskiewicz (U Know Me Records, Poland) and other

Self-promotion is as important for a musician today as creative process itself. How to “pack” your music and present it to promoters and media – from press-kit to first interviews – in this discussion.


Selling out gigs

11:00, Turgenev library, lounge

Speakers: Radek Chudzio (Fource Entertainment, Poland), Garry Gorelov (Pompeya band manager, 16 Tonns marketing director, Russia), Paivi Lopponen (Savoy Teatteri, Finland), Yana Kalimulina (Pushing Stone, Russia)

Without promotion, it is impossible to exist in the music and concert business. What are the best marketing strategies and how do we make them work? Which tools of promotion are dying today, and which are gaining momentum? How much time do you need to promote a gig and how to properly identify the target audience?


Scandalous articles and black PR in independent music journalism: tools to boost your popularity or the way to the degradation of media?

13:00, Turgenev library

Speakers: Nikolay Red’kin (The Flow, Russia), Philipp Mironov (Afisha, Russia), Martin Lippert (journalist, Germany), Ingrid Kohtla (Tallinn Music Week, Estonia), Grisha Prorokov (journalist, Russia)

In a struggle to be on the surface of the media flow – are all methods equally good? How do we tell the difference between a good PR campaign and low-grade black PR? How does the choice of promotion tools affect the popularity and sales of the artist? And is there an good alternative to a well-promoted scandal?


East-European festivals: major regional festivals or a launching-pad to take over Europe

12:30, Turgenev library, lounge

Host: Matjaž Manček (Center urbane kulture Kino Šiška, MENT festival, Slovenia)

Speakers: Helen Sildna (Tallinn Music Week, Estonia), Renato Horvath (Budapest Showcase Hub, Hungary), Monika Satkova (Pohoda Festival, Slovakia), Aron Lukacs (Bánkitó Festival, Hungary)

In a bipolar world, it is easy to overlook the development of regional cultural hubs. Meanwhile, Eastern European festivals have long earned a reputation of exciting and outstanding cultural events, not inferior to the giants of Central and Western Europe. Have they become full-fledged players of the European music industry or are they still a stepping stone on the way?